The Beautiful Paintings launched by Hirst and HENI gave collectors the opportunity to choose their own combination of colors, styles, shapes, sizes, and mediums to generate unique artworks and titles....
The Beautiful Paintings launched by Hirst and HENI gave collectors the opportunity to choose their own combination of colors, styles, shapes, sizes, and mediums to generate unique artworks and titles. Collectors had the option to generate the artwork either as a physical artwork, digital artwork (NFT), or both. The physical artworks are printed on canvas and are available in two shapes and four sizes. Each artwork in the series is unique and the physical artworks will be hand-signed with a paint pen on the front by Damien Hirst. Although collectors could select several variables using The Beautiful Paintings dashboard, the final output always has an element of randomness, just as in past Spin Paintings. The dashboard featured 25 different artwork styles to choose from. The wide variety of styles showed the unexpected movements, paint splatters, and color interactions of his traditional Spin Paintings, but also explored new directions that build on his previous body of work. Collectors could also choose from countless combinations of colors to create their own palette. The expressive color names themselves were generated using machine learning, including names like Himalayan Waters, Interdimensional Cloud, and Tangerine Pine.